Successful creative projects begin with a clear strategic
vision and proactive leadership.
I excel at directing creative operations, aligning cross-functional
teams, and managing resources to ensure measurable business outcomes across diverse projects.
Check out my resume or learn more about me below.
Throughout my career, my drive for self-improvement and a passion for creative
problem-solving have been the foundations of my success. After college, I found myself doing freelance work
for small companies where I was pushed out of my comfort zone and had to wear many hats. This hands-on
experience, and the need to meet high demands with limited resources, is where I truly learned the value of
resource efficiency and return on investment. My
journey of continuous learning, fueled by real-world challenges, has armed me with a wide range of
skills—from UI/UX design and front-end development to video production and graphic design.
Beyond my own growth, this self-motivated approach has empowered me to become a mentor and guide for the
teams I've led. By having a comprehensive understanding of various disciplines, I'm able to provide clear
direction, answer technical questions, and empower my team members to expand their own skill sets. This
knowledge allows me to not just manage projects, but to guide and empower teams to create compelling user
experiences and captivating visual narratives. My versatile background allows me to oversee creative
projects from concept to completion, helping to create meaningful connections and exceptional results for
the companies I've worked with.
As a leader in design, I've continuously evolved my skills to meet the demands of modern
projects. My expertise bridges the gap between creative vision and technical execution, allowing me to guide
teams in creating impactful experiences that deeply resonate with audiences.
I have a strong background in UI/UX design, focusing on creating intuitive and accessible user experiences
that drive engagement. My front-end development skills ensure that these designs are not only beautiful but
also functional and responsive across all platforms. Beyond the web, I am also proficient in both digital
and print design, crafting compelling visual identities that maintain consistency across all media. I also
bring hands-on experience in video production, from initial concept to final editing, to create dynamic
visual content that tells a compelling story.
This diverse skill set allows me to lead projects from a holistic perspective, ensuring every detail,
whether in code, on a printed page, or in a video, aligns with a single, strategic vision.
Graphic Design
Illustration
UI/UX Design
Front-End Code
Video Production
Motion Graphics
Role: Graphics Department Manager
(2013 - Present)
For over a decade, I have led and managed the Graphics Department, overseeing the strategic direction and execution across multiple creative and technical disciplines. My leadership has spanned dedicated teams in marketing, graphic design, video production, and 3D visualization, ensuring high-quality, impactful deliverables for major national and international clients.
My role involves complex project coordination and resource management to deliver essential visual communications for industry leaders, including:
My primary accomplishment has been leading the team that fundamentally innovated the process for submitting site lighting plans. This initiative has resulted in a paradigm shift in how our clients communicate their complex designs to Authorities Having Jurisdiction (AHJs):
Role: Lead UX/UI Designer & Project Coordinator
I managed and executed the design of a mobile application for Jungle Jim's, a vibrant, experience-focused grocery retailer. The project's goal was to enhance customer convenience and engagement by delivering an intuitive interface for shopping, promotions, store navigation, and unique brand interaction, seamlessly blending their unique 'jungle' aesthetic with high functionality.
As the lead designer, I utilized Figma to craft a user-friendly interface. My focus was on **usability and visual clarity** through clear hierarchy, intuitive navigation, and a visually appealing layout, ensuring users could effortlessly browse and shop while remaining immersed in the brand experience.
The app successfully integrated the distinctive Jungle Jim's brand identity with a high degree of functional design, resulting in a seamless and enjoyable customer experience that supports both operational logistics (navigation) and marketing initiatives (events/promotions). The design provided a strong model for future digital retail interaction.
Role: Founding Creative Director
(2016–2020)
As the founding Creative Director for RLA Tech Solutions, a startup subsidiary to Red Leonard Associates, I established and led the company's creative department. My responsibilities included defining the brand's visual identity, managing a team of designers and video producers, and providing creative direction on all client projects and internal product development.
I was instrumental in building a respected creative division that played a key role in RLA Tech Solutions' growth. The creative direction and high-quality work, particularly for major clients like the museum exhibits, served as powerful examples of our capabilities and helped secure the company's reputation as a versatile and innovative technology partner.
Role: Creative Project Manager
I managed the development and rollout of an advanced 3D rendered virtual tour application designed to expedite the challenging site permitting process for high-volume retail fuel clients, including Sheetz, Wawa, 7-Eleven, and Circle K. The core objective was to create a dynamic, interactive tool that visually and accurately resolved issues related to local zoning requirements, particularly around light pollution and site aesthetics, by integrating complex technical data into an intuitive, navigable 3D environment.
The implementation of this scalable interactive visualization solution dramatically streamlined the site permitting and community engagement process for our clients. By providing proactive transparency and clarity on site compliance and visual impact, this project significantly reduced the time and cost associated with obtaining challenging zoning approvals. The consistent adoption by major industry players like Sheetz validated the framework's effectiveness as a critical tool for modern c-store development planning and regulatory navigation.
Role: Production & Creative Manager
I managed the end-to-end production of an "About the Company" video for Emco Wheaton Retail, a global leader in retail fueling solutions. The objective was to craft a compelling narrative that showcased their state-of-the-art production facility, high-quality manufacturing processes, and dedicated team, ultimately strengthening their brand image and internal/external communications.
The final video served as a versatile marketing asset, immediately integrated into Emco Wheaton Retail's sales presentations, and internal onboarding programs. The project delivered a powerful communication tool that enhanced stakeholder confidence and reinforced the company’s position as an industry leader.
